Secret Marketing Strategies: Volume #5

02/06/2008 by management.

The Table Of Contents

Secret Marketing Strategies - Volume #5:

The “My Next Product” Strategy
The “Make Up Your Mind” Strategy
The “Reasons For Refunds” Strategy
The “First To Promote” Strategy
The “No Big Competition” Strategy
The “Timed Rights” Strategy
The “Resell And Commissions” Strategy
The “Heavy Hitters” Strategy
The “I’ll Advertise You” Strategy
The “Testimonial Tilt” Strategy
The “Easy Or Hard” Strategy
The “Main Goal” Strategy
The “Be Social” Strategy
The “I Bet” Strategy
The “No Trick” Strategy
The “Help More People” Strategy
The “Use It Or Else” Strategy
The “Quick Fix” Strategy
The “Product A Day” Strategy
The “Offline vs Online” Strategy
The “Beneficial Web Site” Strategy
The “If You’re Broke” Strategy
The “Reverse Bonus” Strategy
The “Any Industry” Strategy
The “First Place Discount” Strategy
The “Low And High” Strategy
The “Just Guess” Strategy
The “Constructive Criticism” Strategy
The “Order Them All” Strategy
The “Past Product” Strategy
The “One Now, One Later” Strategy
The “Is Bigger Better?” Strategy
The “Don’t Give Up” Strategy
The “Never Done Before” Strategy
The “Pick Your Level” Strategy
The “Right Stuff” Strategy
The “Buy Low And Profit” Strategy
The “Going Public” Strategy
The “Clarification” Strategy
The “If You See This” Strategy
The “More Than Most” Strategy
The “Intimidation” Strategy
The “They Don’t Brag” Strategy
The “Nothing To Show” Strategy
The “Lower Than Others” Strategy
The “Similar Suggestions” Strategy
The “Read And Benefit” Strategy
The “Don’t Skip A Word” Strategy
The “Live Or Recorded” Strategy
The “It’s Not For Sale” Strategy

Secret Marketing Strategies - Volume #5

1. The “My Next Product” Strategy

The “as a bonus I’ll also reveal all the details of my new, secret product that is currently under development…” strategy tells your prospects that if they buy your current product, they will also learn about the next product you plan on releasing in the future. It will attract your curious, loyal customers or even your competition to buy from you.

2. The “Make Up Your Mind” Strategy

The “before you make up your mind whether or not you’re going to order, think about this…” strategy tells your prospects that before they decide to leave your page, they better read your statements that will further back up your product. You could repeat your low affordable price, some major benefits, fast, free shipping, etc.

3. The “Reasons For Refunds” Strategy

The “you can ask for a refund for any reason - I mean any reason, you could even make up one if you want…” strategy tells your prospects that you will be removing any and all risks if they don’t like your product. You could even give them reasons why they could ask for a refund, like if they are short of money, if they don’t like the color of your product, etc.

4. The “First To Promote” Strategy

The “if you’re one of the first (no.) people to buy, you can become my JV partner…” strategy tells your prospects they could make their money back if they order before you reach your first sales goal. You could also tell them they can earn 2nd tier commissions if they get in early enough.

5. The “No Big Competition” Strategy

The “you will be my first JV partners if you order now…” strategy tells your prospects that you didn’t invite any big gurus or super affiliates to promote your product before you launched it. They will realize that they will have a very good chance to make some nice commissions.

6. The “Timed Rights” Strategy

The “grab (no.) minutes of resell rights…” strategy tells your prospects that if they purchase your audio or video information product, they will get the resell rights to it. You could also use other time amounts like hours, days, seconds, etc.

7. The “Resell And Commissions” Strategy

The “get master resell rights and back-end affiliate sales…” strategy tells your prospects that if they purchase your info-product with master resell rights, they can also rebrand the links in the ads inside them with their own affiliate link. That will give them multiple streams of income that will become viral.

8. The “Heavy Hitters” Strategy

The “just see the heavy hitters that have agreed to promote it…” strategy tells your prospects that your product must be really high quality if all those big time marketers are promoting it. The less well-known marketers may want to promote it just to have their name mentioned with some of the big names on your JV partner contest board.

9. The “I’ll Advertise You” Strategy

The “can I advertise your web site?…” strategy tells your prospects that you may want to advertise their web site. If they have one, they will be interested in what your offer is. You could tell them that if they purchase your product, you’ll add their link to your web site. It will be more effective if your site gets a lot of traffic or even better, show them proof of your traffic.

10. The “Testimonial Tilt” Strategy

The “yes! as soon as I (your product’s benefit) I’ll send you a testimonial…” strategy tells your prospects to tell themselves that they will get their desired benefit. They will assume since you want a testimonial too that you’re confident that they will reach their goals.

11. The “Easy Or Hard” Strategy

The “would you rather (your product’s benefit) easy or would you rather (someone else’s product’s benefit) hard…” strategy tells your prospects that they could get their desired benefit easier with your product. They likely won’t want to purchase your competition’s product if it makes it harder to obtain their benefit.

12. The “Main Goal” Strategy

The “we’re dedicated to and working hard for your success…” strategy tells your prospects that your main goal is to improve their life. They may purchase your product just from the fact that you are telling or showing them that you are committed and working your tail off to help them reach their goals.

13. The “Be Social” Strategy

The “you’ll have free access to my private forum…” strategy tells your prospects that if they purchase your product, they will have worldwide access to like-minded individuals that have the same goals in mind. You can remind them that they can make new friends, build long-lasting relationships and even make JV offers (if the forum is business-related).

14. The “I Bet” Strategy

The “I bet you’re not even worthy enough to purchase my product…” strategy tells your prospects that you are challenging them and saying that their mindset and abilities aren’t suitable to gain their desired benefit. Many people will take offense and purchase your product to prove you wrong and show you that they are in your league.

15. The “No Trick” Strategy

The “I’m not going to try to trick you. I’m trying to sell you something…” strategy tells your prospects that you are going to get straight to the point and be up front with them. You’ll need to tell them a good reason why you are trying to sell them your product other than trying making a profit. It could be because you really want to help them because you were once in the same situation.

16. The “Help More People” Strategy

The “I even ended my consulting service because I only want to help you…” strategy tells your prospects that the only way to get your product or expertise is to purchase your product. You can tell them you rather sell a low priced product than charge a high price for consulting or coaching so you can help more people that can’t afford it.

17. The “Use It Or Else” Strategy

The “don’t buy if you’re not going to use it…” strategy tells your prospects not to purchase your product if they don’t plan on gaining their desired benefit. You could give them a more detailed example like: don’t buy if it’s going to be boxed up in your cold, damp basement in a few days.

18. The “Quick Fix” Strategy

The “I prefer to have long-lasting benefits rather than a quick fix that doesn’t last…” strategy tells your prospects your product’s benefits will last longer than your competition’s. You can tell them it’s a waste of money to invest in a product that won’t stand the test of time.

19. The “Product A Day” Strategy

The “get (no.) (type of product) products in (no.) days…” strategy tells your prospects that if they order you’ll deliver them a new product every day for as long as you specified. You could reveal what each product will be or just give them a tantalizing hint about each one. If they are exclusive products, tell them so they don’t assume they are a bunch of resell rights products that are offered everywhere else.

20. The “Offline vs. Online” Strategy

The “it’s normally sold through the mail for ($) but you can get it online for only ($)…” strategy tells your prospects there is a good reason why you are offering your product for such a low price. People probably thought your product was expensive if they saw it advertised offline beforehand, so the low price would surprise them and persuade them to buy. You could add little reasons like: you can offer a lower price because there is no packing or shipping, no printing or it’s just cheaper overall to run an online business.

21. The “Beneficial Web Site” Strategy

The “I (your product’s benefit) with this web site: http://www.(the URL).com…” strategy tells your prospects the beneficial results of you buying the affiliate product from that particular web site. Here are some examples: I found the girl of my dreams with this web site, I bought a new sports cars 3 weeks after visiting this web site, etc.

22. The “If You’re Broke” Strategy

The “don’t invest in this product if you’re (bad financial situation)…” strategy tells your prospects they shouldn’t buy your product if they are having money problems. You can get more detailed like: if you are risking putting food on the table, if you’re behind on the rent, if you have to take out a second mortgage, if you have to search for loose change in the couch, etc.

23. The “Reverse Bonus” Strategy

The “there are plenty of highlighted bonuses (strategies, ideas, tips, etc.) throughout this letter which you can use right away…” strategy tells your prospects that they will get bonuses for just reading your sales letter. You want the information bonuses to be useful and persuade them to order your product. You could label them something like: Bonus Idea #1, Bonus Idea #2, Bonus Idea #3, etc.

24. The “Any Industry” Strategy

The “it works for anyone, in any industry…” strategy tells your prospects that your product is designed to help anyone and everyone. You could even list a bunch of occupational titles your product has helped in the past like: golfers, photographers, magicians, accountants, car enthusiasts, physicians, homemakers, etc.

25. The “First Place Discount” Strategy

The “the first (no.) people that order will get a (no.)% discount…” strategy tells your prospects that if they act fast, they can get your product cheaper than everyone else. You could give them a coupon code (if your ordering system allows it) or just keep track manually. You could keep your prospects updated on how many discounted packages are left.

26. The “Low And High” Strategy

The “how ($ a low price) can get you over ($ a high price) worth of (type of bonuses/or products)…” strategy tells your prospects that your product package is a real bargain. You could tell them that they would have to be crazy to pass it up. You can mention that even if they already own a few of the products, it’s still worth it or you could offer them an even lower price if they can prove that they already own a few of the products.

27. The “Just Guess” Strategy

The “just guess how much (your product or bonuses) is worth…” strategy tells your prospects they will likely be pleasantly surprised at the value they are getting because you mentioned it. You can even make a guess for them and lead up to the total value. For example, no not ($), no not ($), no not ($), the total value is ($). Then reveal how low a price they will get it for.

28. The “Constructive Criticism” Strategy

The “bonus: I’ll critique your (something related to your product)…” strategy tells your prospects that you’ll give them some constructive criticism for no cost. It should allow them to help gain their desired benefit easier with your product than without your helpful advice. You could do it in person, over the phone, via e-mail, etc.

29. The “Order Them All” Strategy

The “you must purchase the product and upsell it to qualify for my bonus…” strategy tells your prospects that you will give them a personal bonus if they order the front-end product and one-time offer product through your affiliate link. If you want, you could even require that they order the back-end product.

30. The “Past Product” Strategy

The “I have a proven track record, see a picture of all my past products:…” strategy tells your prospects that you’ve developed successful products in the past and your new one is no exception. You could even show them your past sales records, order totals, testimonials, case studies, success stories, etc.

31. The “One Now, One Later” Strategy

The “free bonus: get my new product that is launching on (date)…” strategy tells your prospects they won’t have to pay for one of your future products if they purchase your main product now. It will save them money and you can tell them the exact date they will get access to it.

32. The “Is Bigger Better?” Strategy

The “a multi-million dollar corporation didn’t want me to release this product…” strategy tells your prospects that even a huge company that is your competition knows your product is good. Of course, if you tell your prospects something like that, it needs to be completely true.

33. The “Don’t Give Up” Strategy

The “sometimes it’s hard to achieve your goals but don’t give up now…” strategy tells your prospects that if they don’t throw in the towel and get over their obstacles, it will be well worth it. You can mention that your product will make it easier for them.

34. The “Never Done Before” Strategy

The “no sale like this has ever been done before…” strategy tells your prospects that the way you are selling, marketing or presenting your product is very unique. Sometimes people buy just because your offer is different from the others. You just need to be creative. Other sales that have made their marks are fire sales, take-away sales, holiday sales, 72-hour sales, etc.

35. The “Pick Your Level” Strategy

The “choose your product level…” strategy tells your prospects that you are offering your product at different price levels and product package contents. You’ll be able to cater for everyone’s budget and situation. It could be free, medium, deluxe, diamond, gold, silver, etc. You should list what each package level comes with and give them a chance to upgrade their packages later on.

36. The “Right Stuff” Strategy

The “the only people that should order are (a description of those types of people)…” strategy tells your prospects they need to be a certain type of person in order to gain their desired benefits from your product. It could be related to certain abilities, skills, emotions, education levels, accomplishments, occupations, etc.

37. The “Buy Low And Profit” Strategy

The “you can either buy high priced resell rights or low priced ones and make a profit…” strategy tells your prospects they are more likely to make a profit buying your lower priced rights. Once they understand the whole concept they may go back to your business more often for low priced resell, master resell and private label rights.

38. The “Going Public” Strategy

The “we are set to go public in the next few months…” strategy tells your prospects that your company is doing really well if you will be entering the stock market (if it’s true). Most people assume that stock market companies sell a lot of products and make big profits. It might make them more comfortable buying from you because you need to make the shareholders happy too.

39. The “Clarification” Strategy

The “for clarification, here’s what I mean…” strategy tells your prospects that in case they don’t quite understand part of your offer, you are going to simplify it for them. People don’t usually purchase products from offers they don’t understand. You could also show pictures, graphs, and graphics to help clarify your offer.

40. The “If You See This” Strategy

The “if you still see this page then you’re one of the first (no.) people…” strategy tells your prospects they can still get your special offer. Your special offer could be a discount, a bonus for purchasing through your affiliate link, extra bonus products, etc. Sometimes people don’t order because they are not sure if they still have a chance to get a good deal.

41. The “More Than Most” Strategy

The “you’ll know more than (no.)% of all (types of people)…” strategy tells your prospects that by purchasing your product, they will be more informed or skilled than the majority of people who aren’t. People like to know that they will know more than others do. It gives them an advantage in life.

42. The “Intimidation” Strategy

The “I understand that it can be intimidating trying to make the right investment…” strategy tells your prospects you realize there are so many product choices and sales pitches out there that it can be a confusing decision. You just need to simplify it for them by comparing all their choices side-by-side. You will be putting your product up against your competitor’s and comparing the benefits.

43. The “They Don’t Brag” Strategy

The “(the affiliate product owner’s name) won’t tell you this because they don’t like to brag…” strategy tells your prospects you are going to tell them some credible information about the owner of the affiliate product you are promoting. It could be things like: they are a doctor, won certain awards, reached some interesting goals, etc. It will persuade people to buy based on the product owner’s personal or professional achievements.

44. The “Nothing To Show” Strategy

The “many people spend (no.)(months/years) and ($) for (your product’s benefit) and have nothing to show for it…” strategy tells your prospects that a lot of people take the hard road to gain their desired benefit to only end up failing at the end. If you can show them how your product can take away or minimize all those obstacles and improve their life, you will make a lot of money.

45. The “Lower Than Others” Strategy

The “it’s not going to cost you the normal ($) or even 1/(no.) of that…” strategy tells your prospects that they aren’t going to pay anywhere close to what others have paid for your product in the past. You just need to give them a believable reason why the price is so low now, like they fell off the shelf and are slightly damaged, you made a deal with your supplier, you have to clear inventory for a new product, etc.

46. The “Similar Suggestions” Strategy

The “people that have purchased (your product name) are also interested in…” strategy tells your prospects to check out your other products or affiliate products that your customers have bought from you. You are more likely to get backend sales because of the similarities between the customers who purchase your main product and that purchase or look at those other products.

47. The “Read And Benefit” Strategy

The “you’ll get more benefits from reading this letter than purchasing one of my competition’s products…” strategy tells your prospects that your sales letter contains beneficial information. They will get a freebie for reading and save money by not having to purchase your competition’s product. Of course, you’ll present your own product to them and tell them why it’s different and better.

48. The “Don’t Skip A Word” Strategy

The “if you want to (your product’s benefit), read every word of this letter…” strategy tells your prospects not to skip one word of your sale letter and they will reach their goals. You can tell them if they read every word, they’ll understand why it’s so important to purchase your product.

49. The “Live Or Recorded” Strategy

The “there are only (no.) live spots available…” strategy tells your prospects there are only so many people that can attend your live teleseminar, seminar or webinar event. You can tell them that the rest of the people will only get recordings of the event. As you may know, reality shows are all the rage now so limiting a live event can trigger a large amount of sales.

50. The “It’s Not For Sale” Strategy

The “this is not for sale anywhere or at any price…” strategy tells your prospects that they will have to do something other than buying your product to own it. It could be purchasing a different product, sending traffic to your web site, giving you a success story, etc. You can even limit the number you have available and tell them after your goal is achieved, it will be gone forever.

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Secret Marketing Strategies: Volume #4

02/06/2008 by management.

The Table Of Contents

Secret Marketing Strategies - Volume #4:

The “Do The Math” Strategy
The “Untold Success” Strategy
The “Full Control” Strategy
The “Help Wanted” Strategy
The “Reimbursement” Strategy
The “Big Case” Strategy
The “Primary Objective” Strategy
The “I’ve Done Everything” Strategy
The “Disturbing” Strategy
The “Search Engine” Strategy
The “Last Call” Strategy
The “JV With Me” Strategy
The “I’m Retiring” Strategy
The “Good Investment” Strategy
The “Few Words” Strategy
The “Be My Guest” Strategy
The “Pre-Launch Income Secret” Strategy
The “IQ Quiz” Strategy
The “Cash And Prizes” Strategy
The “Please Tell Me” Strategy
The “Launch Countdown” Strategy
The “Secret Gift” Strategy
The “Read And Learn” Strategy
The “I Upset Them” Strategy
The “I Beat Out” Strategy
The “Bonus Contributions” Strategy
The “Future Release” Strategy
The “Beneficial Secret” Strategy
The “Almost Lawless” Strategy
The “Important Visit” Strategy
The “Hard Luck” Strategy
The “Multiple Profits Link” Strategy
The “Money Question” Strategy
The “Give Away And Earn” Strategy
The “Right Person” Strategy
The “It’s Different” Strategy
The “Time Machine” Strategy
The “Not Just Anyone” Strategy
The “Unrestricted” Strategy
The “Started From Scratch” Strategy
The “One Time” Strategy
The “You Need This To” Strategy
The “First Time” Strategy
The “Better Than Me” Strategy
The “Mystery Formula” Strategy
The “Past Purchase” Strategy
The “Control Panel” Strategy
The “Funny” Strategy
The “Not All Here” Strategy
The “Hide And Seek” Strategy

Secret Marketing Strategies - Volume #4

1. The “Do The Math” Strategy

The “quality product + affordable price = great value…” strategy tells your prospects a single math equation that will help them understand just how good a deal you are offering. Sometimes presenting your offer as something other than a normal sales pitch will persuade them to buy.

2. The “Untold Success” Strategy

The “untold story of how one person (your product’s benefit)…” strategy tells your prospects that they haven’t heard the success story you are about to tell them. Of course, the story should persuade your readers to purchase your product. People like to read success stories because they place themselves directly in the story and get motivated to reach their goals.

3. The “Full Control” Strategy

The “be in full control of getting (your product’s benefit)…” strategy tells your prospects your product allows them to go about gaining their desired benefit almost any way they want. You could tell them there are no time restrictions, they can easily take it with them wherever they go, they can access it from anywhere, they can adjust the strength level, etc.

4. The “Help Wanted” Strategy

The “help wanted: I’m looking for (no.) motivated people that want to (your product’s benefit)…” strategy tells your prospects that you will only be selling so many spots or copies of your product. Plus, the ‘help wanted’ statement will attract people that want a new job or want to earn extra money from home. The word “motivated” tells people that you want people that are serious about improving their life.

5. The “Reimbursement” Strategy

The “actually, it’s not going to cost you anything…” strategy tells your prospects that somehow they will be reimbursed for investing in your product. It could be in the form of making sales in your affiliate program, getting resell rights, keeping 100% of the profits, etc.

6. The “Big Case” Strategy

The “there is just one catch - to get your discount, I need to use your case study…” strategy tells your prospects that you want to use their detailed success stories in your sales letters, free e-books, e-mail ads, etc. You could also tell them you might ask them to tell their story on live teleseminar calls or at seminars (all expenses paid).

7. The “Primary Objective” Strategy

The “my product has (no.) primary objectives…” strategy tells your prospects a couple of the strongest benefits of your product. You don’t overwhelm them with all the weaker benefits right from the start. Sometimes if you give them too much info too soon in your sales letter, it can give them info overload and they may pass up your offer.

8. The “I’ve Done Everything” Strategy

The “I have read (no.) books, visited (no.) web sites and interviewed over (no.) experts in the area of (your product’s niche)…” strategy tells your prospects you’ve done a ton of thorough research to create your product. They will be persuaded to buy your product because it looks like you left no stone unturned while developing your product.

9. The “Disturbing” Strategy

The “warning: the following pictures may contain scenes which could be disturbing to some people…” strategy tells your prospects that they may want to visit your web site or read your sales letter to see what’s disturbing. Of course, the disturbing pictures should be something that will persuade them to buy your product. It could be pictures of people that don’t have your product yet.

10. The “Search Engine” Strategy

The “there were (no.) searches for the term (keyword/phrase)…” strategy tells your prospects that your product’s niche is very popular. This usually works well for a product that you are selling which comes with resell rights. It tells people there is a huge demand and big market to sell to.

11. The “Last Call” Strategy

The “last call, only (no.) left…” strategy tells your prospects that it’s their last chance to buy your product and there aren’t very many left. They will feel an urgency to get it for a discount now, before it’s sold out. You could also tell them how many hours, minutes and seconds are left.

12. The “JV With Me” Strategy

The “by reading this free e-book, you’ll discover how to JV with me…” strategy tells your business prospects they will have an opportunity for you to promote their product. It could be that they have to order a product through your affiliate link or purchase your own product.

13. The “I’m Retiring” Strategy

The “I’m retiring and giving everything away for pennies on the dollar…” strategy tells your prospects that you are having an big sale because you possibly made enough money to retire or semi-retire. People will be curious as to why you are retiring and want to see what kind of bargain(s) they will find. You could be retiring from your main niche and moving to another, having someone take over your workload while still silently earning a percentage of the profits, taking some time-off (a vacation or retiring for just a couple weeks) from your business to enjoy life, etc.

14. The “Good Investment” Strategy

The “get more for your money if you order now…” strategy tells your prospects if they order promptly, they will get more for their investment. This works really well if you are promoting a membership web site and they are about to remove the last month’s products. You could tell them they could get both last month’s and next month’s products in a few days if they order before they are removed.

15. The “Few Words” Strategy

The “I’ll sum it up in only (no.) words…” strategy tells your prospects that you’ll give them a direct, simple blurb that will tell them the benefits about your product. You could just give them a short and sweet summary of your strongest benefit or USP.

16. The “Be My Guest” Strategy

The “be my guest…” strategy tells your prospects that you want to extend your hospitality to them, entertain them and/or pay for something for them. People will be persuaded to read the rest of your ad or sign up to your no-cost gift (with a one-time offer attached) because they like all those types of perks.

17. The “Pre-Launch Income Secret” Strategy

The “June 1st-4th (?$)(?no.)% (?$), June 5th-9th (?$)(?no.)% (?$), June 10th-13th (?$)(?no.)% (?$)… strategy tells your prospects that your fire sale is in pre-launch and you’re keeping your prices and affiliate commission secret from the general public until you launch. People will likely keep visiting your pre-launch blog so they can at least find out what they will be getting because it creates a mystery with respect to your launch.

18. The “IQ Quiz” Strategy

The “are you an expert or beginner? not sure? take this quiz…” strategy tells your prospects that by taking your quiz they will know whether they need your novice product or your advanced product. Just give them a way to add up their results on your sales letter. It shows that you want to give them a product that will give them the desired benefit that they can handle.

19. The “Cash And Prizes” Strategy

The “check out my affiliate prizes…” strategy tells your prospects that if they become an affiliate and make “X” amount of sales, they will earn additional money. For example, “Be the top selling affiliate and make $1000.00.” You could also randomly select prizes for any affiliate that makes 1 or 2 sales. This will keep people promoting your product even if they know they don’t have a chance for any of the top prizes.

20. The “Please Tell Me” Strategy

The “the secret has been exposed…” strategy tells your prospects that a secret has been revealed. It’s just human nature - people like to know the unknown. We’ve all heard people say: “Please tell me, I won’t tell anyone that you told me, etc.” The exposed secret could be about a new product or bonus product you have just released.

21. The “Launch Countdown” Strategy

The “join us on our countdown - call one hour before our new product is officially launched…” strategy tells your prospects that if they register and join you on the teleconference call, they will be the first to hear about your new product when it’s launched. It builds excitement and you can pre-sell them live one last time. The group excitement alone could persuade them this time to buy it.

22. The “Secret Gift” Strategy

The “you’ll also get a mystery gift that is worth over ($)…” tells your prospects they will get an unrevealed free bonus for ordering your product. You can tell them it’s completely original and not found anywhere else. Many people think that most bonuses are saturated and found everywhere else.

23. The “Read And Learn” Strategy

The “in the next few minutes you’ll learn more about (your product’s niche or benefit) than you’ll have learned in a lifetime…” strategy tells your prospects they are going to save a lot of time. It could be them learning how to gain their desired benefit from reading your ad or your information product.

24. The “I Upset Them” Strategy

The “I may upset my business partners but I’m going to tell you this…” strategy tells your prospects that you agreed with your close colleagues that you wouldn’t release the information you are about to tell them. You want the secret information to be something that supports your product and persuades them to buy. People will be curious to see why they didn’t want you to release the information.

25. The “I Beat Out” Strategy

The “my product just beat out (a popular product) on the best seller list…” strategy tells your prospects that your product is selling even better than another best seller. You just need to find a selling outlet for your product that has a best seller type list.

26. The “Bonus Contributions” Strategy

The “I’ve had tons of businesses donate bonuses for my product launch…” strategy tells your prospects that if they order your new product, they will get a wide variety of bonuses. You could tell them how many bonuses they will get and what the total retail value of the bonuses are. You could also tell them which businesses/marketers donated the bonuses and keep the bonuses a mystery till they order. It will make them extra curious to see the bonuses.

27. The “Future Release” Strategy

The “it will be sold for ($) but you can get it free if you order through my affiliate link…” strategy tells your prospects how much you will sell your future product for but that they can get it at no direct cost. It will work better if your future product costs more and is related to the affiliate product.

28. The “Beneficial Secret” Strategy

The “you’re about to learn the (benefit) a day/week/month system that they don’t want you to know about…” strategy tells your prospects that your product or sales letter reveals a beneficial system that other people are keeping a secret. For example, it could be a step-by-step system that is making so much money every day, losing so many pounds every week, etc.

29. The “Almost Lawless” Strategy

The “it’s so effective it’s nearly illegal…” strategy tells your prospects that your product works so well it’s borderline of being against the law. People will assume they will gain an unfair advantage over other rivals trying to get the same benefits. It will attract the rebellious people from your target audience.

30. The “Important Visit” Strategy

The “I’m not going to tell you all about it here but this may be the most important web site you’ll visit this year…” strategy tells your prospects that you aren’t really going to reveal what the web site is about ahead of time. You can just give them some tantalizing tidbits so they click on your link to get all the details, like: please keep it a secret, it’s improved thousands of people’s lives, it only takes 2 seconds, etc. It will literally make their mouths water.

31. The “Hard Luck” Strategy

The “my spouse threw me out…” strategy tells your prospects that they should read your story because it grabs their attention and is very controversial. Once you have your prospects attention, tell them the story and lead them right into your product offer. Other good controversial stories are my boss fired me, he/she made me sleep on the couch, I was caught cheating, my spouse cheated on me, I got into a fight with a police officer, etc.

32. The “Multiple Profits Link” Strategy

The “get multiple income streams from promoting just one affiliate link…” strategy tells your prospects that if they join your affiliate program, they will earn commissions from multiple products by promoting just one link. You could give them commissions from the front-end sales, back-end sales, upsells, one-time offers, upgrade sales, new future product releases, etc.

33. The “Money Question” Strategy

The “discover the answer to the ($) question…” strategy tells your prospects that if they purchase your product or read your sales letter, they will learn some information that will be valuable to them. You want the question and the answers to help influence them to purchase your product.

34. The “Give Away And Earn” Strategy

The “give away our free (type of information product) and earn ($)…” strategy tells your prospects that they can join your affiliate program and rebrand your freebie with their affiliate link. People know that it’s easy to give away stuff and they can earn some nice commissions doing it.

35. The “Right Person” Strategy

The “you need to be knowledgeable, enthusiastic, passionate, reliable, loyal, trustworthy, etc…” strategy tells your prospects they will need to possess all those qualities in order to benefit from your product. Most people won’t turn away because they won’t admit to not having those positive attributes.

36. The “It’s Different” Strategy

The “this isn’t just another e-book, membership site, report, etc…” strategy tells your prospects not to assume your information product is the same as the other ones. You could relate it to something else and call it something like a system, formula, lifestyle change, toolbox, etc.

37. The “Time Machine” Strategy

The “what if you had a time machine and could go back and buy (your past product)…” strategy tells your prospects that they might be kicking themselves when they miss out on your last limited quantity product launch. You can tell them that you’re releasing the product with extra features and benefits. They will assume this is their second chance to benefit and won’t miss out this time. They will realize that opportunities like that rarely come along.

38. The “Not Just Anyone” Strategy

The “only (no.) out of every (no.) people will fit our requirements…” strategy tells your prospects that you require certain criteria in order for them to purchase your product. It will make your product more valuable because not just anyone off the street can order it.

39. The “Unrestricted” Strategy

The “grab unrestricted (private label, master, etc.) resell rights…” strategy tells your prospects that there won’t be any restrictions on the certain types of rights you give them for your product. They could sell your product at auctions, give it away, rebrand it, author it, edit it, slice and dice it, etc.

40. The “Started From Scratch” Strategy

The “I started from scratch and still (your product’s benefit)…” strategy tells your prospects that they can use your product to gain their desired benefit, even if they are beginning from nowhere. People sometimes think they have to be knowledgeable about something in order to benefit from certain products they purchase.

41. The “One Time” Strategy

The “one time installation…” strategy tells your prospects that they will only have to install your product once and they will benefit from it forever. This works great for electrics and software-type products. You could also add that it comes with easy, step-by-step installation instructions.

42. The “You Need This To” Strategy

The “the product requirements are…” strategy tells your prospects that in order to use your product, they need other types of products for them to improve their life. For example, telling them they need so much computer memory to run a software program. Your prospects will be grateful that you are looking out for their best interest.

43. The “First Time” Strategy

The “for the first time in (no.) years I’m going to show you how to (your product’s benefit)…” strategy tells your prospects that you have been keeping your product or system to yourself for a long time. They will be curious to know more about what they have been missing.

44. The “Better Than Me” Strategy

The “I’m kind of (a negative trait), so it’s possible that you could have better results than I had…” strategy tells your prospects that you gained your desired benefit with your own product but they may benefit even more from it than you did. You could tell them you have limitations, like being a procrastinator, working two jobs, didn’t know English, etc.

45. The “Mystery Formula” Strategy

The “no one knows my secret formula…” strategy tells your prospects that your product will show or give them a unique formula, system, or recipe for gaining their desired benefit. If they have had trouble improving their particular situation, they may think it’s because they didn’t know your well-kept formula.

46. The “Past Purchase” Strategy

The “you can qualify for a discount if you bought one of my products in the past…” strategy tells your prospects they can save so much money on your new product if they have been a loyal customer. You could just have them e-mail their past receipt to you. You could even allow people to get a discount if they have ordered through one of your affiliate links in the past.

47. The “Control Panel” Strategy

The “do it all from one location…” strategy tells your prospects that they can access, use, or control your product from one place. People don’t like to use a product that requires them to relocate or move to different locations to gain their desired benefit. That’s why remote controls, control panels, keyboards, cell phones and other helpful tools were invented.

48. The “Funny” Strategy

The “they all used to laugh at me until I discovered (your product’s name)…” strategy tells your prospects that people made fun of your negative situation until you found or invented the right product. You can tell them it worked so well you decided to start selling it to help other people that have been laughed at too.

49. The “Not All Here” Strategy

The “I wanted to decrease the load time of this site so not all these (bonuses or benefits) are listed here…” strategy tells your prospects that there are a ton more incentives for buying your product but you didn’t have room to show them all.

50. The “Hide And Seek” Strategy

The “I don’t hide behind an e-mail…” strategy tells your prospects that they can also call your personal phone or cell phone number. People will like that you are only a phone call away in case they need some quick support. You can tell them that if you’re not there, your friendly, certified assistant will be there to help them.

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Secret Marketing Strategies: Volume #3

02/06/2008 by management.

The Table Of Contents

Secret Marketing Strategies - Volume #3:

The “Hidden Link” Strategy
The “It’s Your Fault” Strategy
The “Read Before Resell” Strategy
The “It’s Being Sold” Strategy
The “It’s Your Turn” Strategy
The “Broke And Homeless” Strategy
The “Under A Rock?” Strategy
The “Try It” Strategy
The “Fall For It” Strategy
The “Relaunch” Strategy
The “Turn The Tables” Strategy
The “Over The Shoulder” Strategy
The “Invest In Yourself” Strategy
The “Heard The Gossip?” Strategy
The “Just Remove It” Strategy
The “Kid” Strategy
The “Long Run” Strategy
The “Register Or Refund” Strategy
The “All In The Name” Strategy
The “Have A Drink” Strategy
The “They Said Yes” Strategy
The “Illegal Copying” Strategy
The “First To Reply” Strategy
The “Rules” Strategy
The “My Conditions” Strategy
The “JV And Discount” Strategy
The “Affiliate Bribe” Strategy
The “Small Catch” Strategy
The “First Reaction” Strategy
The “Starter” Strategy
The “They Are Mad” Strategy
The “Be Truthful” Strategy
The “Fire Dates” Strategy
The “Early Commission” Strategy
The “Letter Requests” Strategy
The “This Isn’t Average” Strategy
The “1st Ever” Strategy
The “$1 Bombshell” Strategy
The “Wrong Advice” Strategy
The “P And C” Strategy
The “Mad Accountant” Strategy
The “Keep The Secret” Strategy
The “Time Released Benefit” Strategy
The “Single Question” Strategy
The “Puzzle” Strategy
The “Visit Their Site” Strategy
The “Surprise Hint” Strategy
The “Red In The Face” Strategy
The “You Upset Yet?” Strategy
The “Team Of Affiliates” Strategy

Secret Marketing Strategies - Volume #3

1. The “Hidden Link” Strategy

The “if you don’t want to pay ($) for (your product’s name), just click on…” strategy tells your prospects that you are actually selling your product but they can get it for free if they click on a hidden access link in your sales page. It increases the perceived value of your freebie and you can always sell them something else on the next page.

2. The “It’s Your Fault” Strategy

The “you have a choice, do nothing and (a negative effect) or buy (your product’s name) and (beneficial effect)…” strategy tells your prospects that it will be their own fault if they don’t gain their desired benefit. Since most people don’t want to blame their problems on themselves, they will be tempted to order your product.

3. The “Read Before Resell” Strategy

The “you can’t order the resell rights till (date/time) but you can download the products here…” strategy tells your prospects that they can have the products in their hands before they buy the rights to them. It could work for resell rights, master resell rights, branding rights, private label rights, etc.

4. The “It’s Being Sold” Strategy

The “this product is presently selling for a whopping ($), you can see it for sale at (the URL), but you’ll get as a bonus…” strategy tells your prospects that if they purchase your product, they will get a bonus product that is currently selling every day. It will make your main product seem like a bargain, especially if the bonus is being sold for more than what your product costs. You can tell them that you made a deal with the owner.

5. The “It’s Your Turn” Strategy

The “I turned my life around, now it’s your turn to get focused…” strategy tells your prospects to get motivated and transform their lives with the help of your product. Tell them they need to remove the constant distractions and negative people in their life that have been holding them back from reaching their goals.

6. The “Broke And Homeless” Strategy

The “I went broke and nearly lost my wife and kids…” strategy tells your prospects that you invested in too many products that never worked to gain your desired benefit and it created financial problems for you and your family. You can tell them everything changed when you discovered the product you are selling now. If they are in a similar situation, they will relate and likely purchase your product.

7. The “Under A Rock?” Strategy

The “unless you’ve been under a rock for the last (no.) (days/months)…” strategy tells your prospects that the buzz they have been hearing about your product or your niche market is true. People may hear the buzz about something but won’t take action until they are persuaded with beneficial, convincing evidence.

8. The “Try It” Strategy

The “you don’t even have to buy my product now, just try it for $1 down and I’ll bill you in thirty days for the rest…” strategy tells your prospects they can get the benefits of your product without investing a lot of money up front. You can even tell them if they don’t like your product, you’ll even refund the $1. It will remove all their risk and get them to commit to purchasing your product. If they fall in love with it, I’m sure they won’t return it.

9. The “Fall For It” Strategy

The “(no.) of 10 people fall for (a negative experience)…” strategy tells your prospects that most people will end up purchasing your competition’s product because they are mislead about a certain benefit of it. You can tell them that your product actually delivers that benefit or their money back.

10. The “Relaunch” Strategy

The “after numerous requests, I re-launched my sale but, to be fair to the first-time buyers, I had to raise the price a little…” strategy tells your prospects that if they miss out on your first sale, they can still purchase your product for a lower than normal price. They will have another chance to purchase it again before the price goes back to normal.

11. The “Turn The Tables” Strategy

The “have you been a victim of (something bad your competition did)? Discover how to turn the tables on them…” strategy tells your prospects that if they had a bad experience with your competition, they can easily get back at them. You can tell them they can repay the competition by purchasing your product and giving a testimonial that tells everyone their bad experience with them.

12. The “Over The Shoulder” Strategy

The “you’ll get to look over my shoulder and see how (your product’s benefit)…” strategy tells your prospects they will get to see you live in person or on video. They will like the fact they won’t just be told how to gain their benefit but be showed the ins and outs of how to do it.

13. The “Invest In Yourself” Strategy

The “you can finally improve your life by just investing ($) in yourself…” strategy tells your prospects that by buying your product, they are actually giving the money to themselves in the form of benefits. You could even sweeten the deal by giving them a few bonuses that are worth more than they are paying for your product. It will show them that you are investing in them too.

14. The “Heard The Gossip?” Strategy

The “have you heard the gossip about…” strategy tells your prospects that if they haven’t already heard the rumors, you’ll tell them the details on your web site. It will grab their attention because people love to hear gossip. Why do you think all those tabloids are so popular? Just make sure the gossip somehow persuades them to purchase your product.

15. The “Just Remove It” Strategy

The “instead of always (negative effect/action), you should eliminate it from your life…” strategy tells your prospects they should get rid of their nagging problems by using your product. Maybe they are already getting their desired benefit with another product but it could have a negative side effect that your product doesn’t have.

16. The “Kid” Strategy

The “imagine (a positive effect/action) your children…” strategy tells your prospects to think how your product will benefit their children. Most parents will go great lengths to improve the relationship with their kids or to improve their lives.

17. The “Long Run” Strategy

The “forget about paying an ongoing monthly fee to (your product’s benefit)…” strategy tells your prospects that unlike your competition, you offer the same benefits for a one time fee. You can remind them that paying a monthly fee will be more costly in the long run.

18. The “Register Or Refund” Strategy

The “I’ll refund your registration fee if you are not accepted…” strategy tells your prospects that they will have to submit an application and pay a small fee first in order to purchase your product. It’ll make your product look guarded and valuable. You can tell them you are doing this to separate the pretenders from the serious people.

19. The “All In The Name” Strategy

The “my new product is named (your product’s name) but that’s all I can tell you right now…” strategy tells your prospects they won’t know what your product is all about until you launch it, so they should register for your free teleconference. You could also give them a mouthwatering hint about it.

20. The “Have A Drink” Strategy

The “go get your soda pop or cup of coffee and them come back and read this…” strategy tells your prospects that your sales letter is kind of long and you want them to be comfortable and awake when they read what you have to say. The more focused they are on what you have to say, the more persuaded they will be to purchase your product.

21. The “They Said Yes” Strategy

The “(no.) out (no.) marketers have already said yes to my JV offer…” strategy tells your prospects that a lot of marketers liked your preview product and are excited about your next product launch. Most marketers know that products sell better when there is a pre-launch and when a big buzz surrounds the launch.

22. The “Illegal Copying” Strategy

The “I caught someone selling illegal copies of my product cheaply…” strategy tells your prospects that someone stole and profited from your product. You could tell them since they devalued your product by selling it for such a low price that you’re going to start selling it at the same price. Of course, don’t use this strategy unless it’s true.

23. The “First To Reply” Strategy

The “if you’re one of the first (no.) to reply to this e-mail with (whatever) in the subject line, I’ll give you a free trial of (your product’s name)…” strategy tells your prospects that you will reward them with a free trial, which sounds more personal. You could waive the first month’s payment if it’s a membership site or wait thirty days to bill them for the one time fee product.

24. The “Rules” Strategy

The “here are the rules for my affiliate program…” strategy tells your prospects that you actively protecting your product, affiliate program and your affiliates. People like to promote things that are regulated. Some of your rules could be: don’t spam, don’t make misleading claims, don’t promote on adult sites, etc.

25. The “My Conditions” Strategy

The “here are the terms and conditions of the (type of rights) resell rights…” strategy tells your prospects that you will regulate the resell, master or private label rights so the product doesn’t get saturated or devalued. Some of the rules could be: you can’t give it away, can’t sell it on online auctions, it can’t be bundled, can’t be put into a membership site, etc.

26. The “JV And Discount” Strategy

The “become my JV partner and get a (no.)% discount…” strategy tells your prospects that if they join your affiliate program, you’ll give them a discount on the product they promote. You could have special order page set up for just them or have them fill in a coupon code on their page.

27. The “Affiliate Bribe” Strategy

The “join my affiliate program and get a (no.) discount…” strategy tells your prospects that if they sign-up to your free affiliate program you will sell them your product for cheaper than the normal retail price. Even if they don’t become an active affiliate right away you’ll have them on your affiliate opt-in list and they may promote one of your older or newer products in the future.

28. The “Small Catch” Strategy

The “hurry, there is a small catch though…” strategy tells your prospects that they better order soon because you only have so many copies available. You can tell them that once the words spreads about your product, it will sell fast from the results of your marketing tests.

29. The “First Reaction” Strategy

The “as a (type of person/professional), your first reaction will probably be (negative thought)…” strategy tells your prospects that they may have some defense buying mechanism but that is just because they have been burned by your competition before. You can tell them it’s okay and you understand but your product is different.

30. The “Starter” Strategy

The “this isn’t for beginners, however we do have a starter plan that’s available for an extra fee…” strategy tells your prospects the bad news then the good news. Their spirits may be down at first and then you’ll raise them back up again. They will like the fact that you are being honest with them up front.

31. The “They Are Mad” Strategy

The “I know my competition will be mad about this…” strategy tells your prospects that your competition will likely have a fit about your new offer. It gives your readers a reason to read on and see what could make them so angry. It could be about your low prices, something you’re telling them about your competition, a better product you came out with, etc.

32. The “Be Truthful” Strategy

The “NOTICE: you must be truthful when filling out this form or you will be asked to leave my program…” strategy tells your prospects they must be honest when filling out your consulting or mentoring program application. They will realize you are serious about helping people that truly want to be helped.

33. The “Fire Dates” Strategy

The “June 1st-4th ($), June 5th-9th ($), June 10th-13th ($)…” strategy tells your prospects that you are selling your product in a fire sale format. They’ll see the price will be going up every few days and it will create an urgency for them to buy now.

34. The “Early Commission” Strategy

The “June 1st-4th ($)(no.)% ($), June 5th-9th ($)(no.)% ($), June 10th-13th ($)(no.)% ($)…” strategy tell your prospects that during your fire sale, you will be offering customers the chance to earn commissions from it. They will want to become a customer early so they can promote it at the lowest possible price so the market doesn’t get saturated right away.

35. The “Letter Requests” Strategy

The “I’ve been getting a ton of letters asking me when I was going to release another (type of product), so I finally have…” strategy tells your prospects that your last product was really good. People were so impressed and satisfied they have been requesting you to release another one.

36. The “This Isn’t Average” Strategy

The “warning: this is not your average (your type of product)…” strategy tells your prospects that your product is way above average. You could even offer a higher price than your competition because it will back-up your claim that it is better than theirs. People sometimes perceive a higher price equals higher quality and better results.

37. The “1st Ever” Strategy

The “for the first time ever…” strategy tells your prospects that they likely haven’t seen your product before. If they have seen your product before, maybe you could attach a different offer for it, like offering resell rights, a lower price, never-seen-before bonuses, etc.

38. The “$1 Bombshell” Strategy

The “how to turn $1 into ($ a huge amount) worth of…” strategy tells your prospects that they could get a ton of products for only one buck. You wouldn’t make much unless you charge them another fee later on for something else (like a $1 trial). You could even tell them you’ll refund their dollar if they don’t like the products.

39. The “Wrong Advice” Strategy

The “if you are not reaching your goals, maybe you are taking advice from the wrong people…” strategy tells your prospects that your competitors are those wrong people. You just need to prove why they should take your advice and purchase your product.

40. The “P And C” Strategy

The “over the last couple of years we have made over ($) in profits from (no.) of customers…” strategy tells your prospects that your business has been very successful. Most people assume successful businesses sell high quality products that work.

41. The “Mad Accountant” Strategy

The “our accountant is steaming mad about our sale…” strategy tells your prospects that your accountant thinks you are selling your product for too low a price. Most people will think if your accountant is that angry about your offer, it must be a great bargain.

42. The “Keep The Secret” Strategy

The “for my subscribers only, don’t show this to anyone else or I will pull this offer, I’m not joking…” strategy tells your prospects that they better order now in case one of the other subscribers leaks out this information to any non-subscribers. The “I’m not joking” statement tells them it’s not a marketing ploy.

43. The “Time Released Benefit” Strategy

The “picture (no.) (minutes/hours/days/weeks/months/years) from now (your product’s benefit)…” strategy tells your prospects indirectly and visually how long your product will deliver their desired benefit. As you imagine, the quicker it delivers the benefit, the quicker they will order your product.

44. The “Single Question” Strategy

The “the single most important question you should ask yourself before buying (your type of product)…” strategy tells your prospect that they better know the question before they invest their money and not improve their life. You want the question to tempt them to buy your product and not your competition’s.

45. The “Puzzle” Strategy

The “try to fill in this blank, this will _____ your life…” strategy tells your prospects to concentrate on your sales letter by trying to fill in the blank. People will naturally fill in the blank with a positive word, like improve, better, enhance, etc. They will write part of your ad for you and persuade themselves to buy.

46. The “Visit Their Site” Strategy

The “visit our top competitors’ web sites and check them out…” strategy tells your prospects that you aren’t scared by your competition. Your visitors will assume your product must be way better since you are giving them their URLs and asking them to checkout their web sites.

47. The “Surprise Hint” Strategy

The “I want it to be a surprise but I’ll give you a hint…” strategy tells your prospects that you’re just teasing them a little. It will build anticipation until your product is released. People will likely still try to figure it out and your competitor even more.

48. The “Red In The Face” Strategy

The “this is kind of embarrassing…” strategy tells your prospects that even you, the business owner, have been red-faced before for not achieving your desired benefit. If they are currently embarrassed they will relate to your story and likely purchase your product.

49. The “You Upset Yet?” Strategy

The “sorry, this may upset you…” strategy tells your prospects to imagine how you could possibly upset them with a sales letter. They will want to read on to see what it could be. It could be about how your competition scams them, a dose of reality that could persuade them to buy, about how they lost out on your products but you’re re-launching it at only a few dollars higher, etc.

50. The “Team Of Affiliates” Strategy

The “me and (business owner’s name) are offering you a personal affiliate bonus…” strategy tells your prospects that you teamed up with another business or marketer to give them a bonus package if they purchase through your affiliate link. You could even team up with a ton of businesses so you have many people donate a product to your bonus package. You could also create an affiliate bonus package out of the tons of free info-products and software offered on the Internet.

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Secret Marketing Strategies: Volume #2

02/06/2008 by management.

The Table Of Contents

Secret Marketing Strategies - Volume #2:

The “Code Cracker” Strategy
The “Admit It” Strategy
The “Change Your Mind” Strategy
The “Truth” Strategy
The “Full Profits” Strategy
The “Twisted Their Arm” Strategy
The “Jumping Around” Strategy
The “Health Warning” Strategy
The “Not Created Equal” Strategy
The “Eye It Yourself” Strategy
The “Fix Or Fear It” Strategy
The “Product Retirement” Strategy
The “Web Site XXX” Strategy
The “Read The Proof” Strategy
The “Mirror It” Strategy
The “High Failure Rate” Strategy
The “Living Proof” Strategy
The “Having Hard Times?” Strategy
The “Buy Or Read” Strategy
The “Last Time” Strategy
The “Through The Wringer” Strategy
The “Future Release Bonus” Strategy
The “Spill The Beans” Strategy
The “Meet In Person” Strategy
The “Negotiation” Strategy
The “Sell And Profit All” Strategy
The “Going To Lose” Strategy
The “We’ll Pay You” Strategy
The “Huge Favor” Strategy
The “Later On” Strategy
The “Only Live Once” Strategy
The “Whichever Comes First” Strategy
The “Guess” Strategy
The “No Scare” Strategy
The “Funny” Strategy
The “They Threaten Me” Strategy
The “Roadblocks” Strategy
The “Panel Of Experts” Strategy
The “Early Advantage” Strategy
The “Broke And Depressed?” Strategy
The “Ahhhh” Strategy
The “Business Meeting” Strategy
The “Buy Vs Create” Strategy
The “Make Them Smile” Strategy
The “Bad Review” Strategy
The “One Word Translation” Strategy
The “Heard It Before?” Strategy
The “Beta Version” Strategy
The “Sell One” Strategy
The “Unbelievable Story” Strategy

Secret Marketing Strategies - Volume #2

1. The “Code Cracker” Strategy

The “I’ve finally cracked the code…” strategy tells your prospects that your obsession or dedication to solving their problem has finally paid off. You could also tell them how much time, money, research, etc., has been invested in your product.

2. The “Admit It” Strategy

The “I’ll tell you what most (type of experts/your competition) don’t want to admit…” strategy tells your prospects that your competition is hiding something from them. Whatever you find and decide to expose should persuade them to purchase your product.

3. The “Change Your Mind” Strategy

The “I wasn’t going to tell you this but….” strategy tells your prospects that you weren’t going to reveal a specific piece of information but had second thoughts. If the information is beneficial to them, they will feel grateful that you changed your mind and possibly buy your product in return.

4. The “Truth” Strategy

The “the truth is, if you aren’t (your product’s benefit), then you’re (negative effect)…” strategy tells your prospects if they don’t own your product then they will continue to have specific problems. If you are a recognized authority or reputable business, they will automatically assume what you’re saying is the truth.

5. The “Full Profits” Strategy

The “I am giving away 100% commissions if you want to promote this…” strategy tells your prospects that if they order your product, they will need to make just one sale in order to make their money back. Unlike normal resell rights, you can have it set up as an affiliate program that gives them 100% commissions. It will be less work for your customers and all they will need is an affiliate link.

6. The “Twisted Their Arm” Strategy

The “(business/person’s name) never lets anyone promote this…” strategy tells your prospects that your affiliate product or offer is exclusive and they are the only ones viewing it. You can tell your prospects that you convinced the product owner or twisted the product owner’s arm to offer it to them.

7. The “Jumping Around” Strategy

The “like me back then, you’re probably jumping from one product to another and not benefiting…” strategy tells your prospects that you had the same experience as they do now. You can tell them you changed all that after you decided to create your own solution, which would be the product you’re selling. You just need to tell them why yours works and the competition’s doesn’t.

8. The “Health Warning” Strategy

The “major health warning: (your product’s name) is very addictive…” strategy tells your prospects to take notice because most people value their health. Once you have their attention, you can tell them the benefits of your prospect and why it’s so addictive.

9. The “Not Created Equal” Strategy

The “not every (your type of product) is created equal…” strategy tells your prospects not to assume that your or your competition’s products offer the same features and benefits. You need to tell them the beneficial differences that will persuade them to purchase your product.

10. The “Eye It Yourself” Strategy

The “for your eyes only…” strategy tells your prospects that your message or offer is just for their private viewing. Your subscribers will like the fact that they will get closed-door knowledge about your product and will have the first-chance opportunity to benefit from it.

11. The “Fix Or Fear It” Strategy

The “it’s an essential tool and without it, you may as well (negative effect)…” strategy tells your prospects that your product is a tool that will help them fix their problem. Plus, fear of a negative situation is a very strong motivation.

12. The “Product Retirement” Strategy

The “I’ll be retiring this product when I hit an undisclosed number of sales…” strategy tells your prospects that they better order now because they don’t know how close you are to your target number. You can tell them since they are still reading this, there are still some available and you’re very close to your sales goal.

13. The “Web Site XXX” Strategy

The “you’ll learn about http:///www.XXXXXX.com that will (a strong benefit)…” strategy tells your prospects that you know about a secret or little known web site that will help them gain their desired benefit. It could be part of your main product or a bonus product.

14. The “Read The Proof” Strategy

The “make sure you read the testimonial from (the person’s name)…” strategy tells and reminds your prospects to read your most persuasive testimonial. It could be from a reputable expert, have an audio or video message, a way to contact them personally, etc.

15. The “Mirror It” Strategy

The “check this out, it’s (a famous product), well almost…” strategy tells your prospects that your product is similar to another successful product. You should just make sure that your target audience knows about the product and they like it.

16. The “High Failure Rate” Strategy

The “(no.%) of (your target audience) fail, Why is that figure so high?…” strategy tells your prospects they will likely fail at reaching their goals. You can tell them people fail because they are missing an important component that they didn’t know about, which would be your product. You could use a list of testimonials in which people state that they didn’t have any success until they purchased your product.

17. The “Living Proof” Strategy

The “he/she is living proof that anyone in the world can…” strategy tells your prospects they too can improve their life even if they have some type of disadvantage. It could be a number of disadvantages like if they are poor, if they have a handicap, if they are temporarily homeless, if they are in bad health, etc.

18. The “Having Hard Times?” Strategy

The “I’ve had tons of e-mails from people asking me if they could make payments…” strategy tells your prospects that if they weren’t able to afford your product before, now they can because you are offering a payment plan. This would help you get orders from people that are in between pay periods, have just lost their job, are in debt, on a tight budget, etc.

19. The “Buy Or Read” Strategy

The “it will cost you ($) or keep reading to find out how to get it for free…” strategy tells your prospects they can pay for their desired benefit or, better yet, get it for no cost. You could have them refer some friends to your web site, give a testimonial or success story, join your affiliate program, etc. You could still make money by selling them something different with a one time offer.

20. The “Last Time” Strategy

The “don’t blink, over (no.) thousand people visit our web site - the last time we offered something like this…” strategy tells your prospects that they won’t have time to pause and think about purchasing your product as it may sell out fast. You could even tell them that you expect the number of visitors to be higher this time because you asked a few JV partners to help promote it.

21. The “Through The Wringer” Strategy

The “the (no.) (months/years) of testing, experimenting, tweaking and collecting case studies are finally done…” strategy tells your prospects that your product has been put through the wringer and is finally ready for release. You could tell them you hired a whole research team (if true) to develop the product and even tell them how much it cost you.

22. The “Future Release Bonus” Strategy

The “purchase through my affiliate link and I’ll give you my (your product’s name) which will cost ($) when it’s released on (date)…” strategy tells your prospects they will get a future product that will cost more (if true) than what they will be paying for your affiliate product. It’s a real bargain, they are getting more for spending less.

23. The “Spill The Beans” Strategy

The “I didn’t want to reveal that much but (the interviewer’s name) squeezed all my secrets out of me…” strategy tells your prospects that they should read or listen to the interview you did because you accidentally released closely guarded information. Of course, you could try to sell them your product at the end of the interview.

24. The “Meet In Person” Strategy

The “let’s meet in person…” strategy tells your prospects that you want to talk to them live, in person. If that is the subject of your e-mail, they will be interested in why because the Internet is usually so impersonal in nature and they wouldn’t get that many offers. You could invite them to a seminar, a mastermind group, a workshop, even for dinner, etc.

25. The “Negotiation” Strategy

The “after hours of negotiating I finally talked (business person’s name) into giving you a special deal…” strategy tells your prospects you gave up a lot of your personal time to get them a discount. They will appreciate that and likely respond to the time you gave up to save them some money.

26. The “Sell And Profit All” Strategy

The “the highest earning affiliate from the month of (the month) will receive 100% of their sales, instead of the normal (no.%) commission…” strategy tells your prospects that if they win your affiliate contest, they can keep all the profits. You could even offer higher than normal commission levels to people who come in second and third place.

27. The “Going To Lose” Strategy

The “you are about to lose ($)…” strategy tells your prospects that you are about to raise the price of your product. If they were interested in buying it later on and they wait, they will actually lose money. You could also tell them exactly how many (hours/days) they have until you raise the price.

28. The “We’ll Pay You” Strategy

The “we’ll pay you ($) if you don’t (your product’s benefit)…” strategy tells your prospects that you’ll pay them money if they don’t gain their desired benefit with your product. You can tell them you are taking all the risk since you are giving them money rather than their investment back, and they can even keep the product. You can even tell them even if the product is damaged they will still get your guarantee. To protect yourself, tell them they first need to prove they used your product to the fullest before they get the guarantee.

29. The “Huge Favor” Strategy

The “I need a huge favor…” strategy tells your prospects that you have a special request that they could help you with. Most people are open to doing small favors for people, especially if they already like or respect you. You could ask them favors that could actually make you money, like visit your web site to see how you could improve it or review you free viral e-book and see if it reads well, etc.

30. The “Later On” Strategy

The “new bonuses will be added on (dates and times)…” strategy tells your prospects that you will being adding even more bonuses to your product on specific future dates. It will either persuade people to buy now or make them keep coming back to check out the new bonuses till it finally persuades them to buy. You could add more curiosity by giving them juicy hints or clues about your upcoming bonuses. It will just keep getting more and more tempting for them to buy.

31. The “Only Live Once” Strategy

The “you only live once…” strategy tells your prospects that life is too short to waste and they shouldn’t hesitate to gain their desired benefits. They will want to spend their money where it will pay off, so you’ll just need to prove that your product is the right investment.

32. The “Whichever Comes First” Strategy

The “it ends on (date) or until (no.) copies have been sold, whichever comes first…” strategy tells your prospects that it’s up in the air which event will come first. If they are even a little interested they may buy to secure their copy of your product.

33. The “Guess” Strategy

The “guess what kind of product I will be releasing on (date), here is a clue…” strategy tells your prospects to feel very curious about what kind of product you will be launching. It will build immense anticipation during your pre-launch. You could even have them check back each (day or week) to get a new clue.

34. The “No Scare” Strategy

The “I’m not going to scare you into purchasing my product…” strategy tells your prospects that you won’t be using any ‘fear tactics’ in your sales letter. You could tell them that there is already a huge need for it and it should sell itself. Many people will be persuaded to buy by your confident, straightforward approach.

35. The “Funny” Strategy

The “this e-mail was so funny I was turning blue from laughing so hard…” strategy tells your prospects that you received a ridiculous e-mail from a fellow subscriber. It could be someone complaining about your prices, sales offer, your content, etc. You could tell your prospects that you won’t reveal the author’s name but you will show them the exact, hilarious quotes. Of course this could be an attractive lead-in to sell them one of your products.

36. The “They Threaten Me” Strategy

The “I’ve received actual threats from a fellow marketer…” strategy tells your prospects that somebody they might know of could be threatening you. You could say that it made you so mad that you’re going to do even more of what the marketer is harassing you about. It could be using lower than usual prices, holding a sale for a longer period of time, etc. If the marketer is well known, you could even tell them that you will give them a revealing clue about who the marketer is if they purchase your product.

37. The “Roadblocks” Strategy

The “we’ve eliminated all of the obstacles for you…” strategy tells your prospects that they won’t have any roadblocks in the way to reach their intended goals. You could offer a no-risk guarantee, payment plans, a ‘try before you buy’ time period, etc.

38. The “Panel Of Experts” Strategy

The “here are the (no.) expert contributors that have helped me create this product…” strategy tells your prospects that your product idea must have been awesome for all those experts to contribute to it. Plus, you could ask all those contributors to promote the product too, so your prospects will see the buzz about it.

39. The “Early Advantage” Strategy

The “get it early before everyone else finds out about it…” strategy tells your prospects that once the buzz start about your product, it could sell out or their competition will get their hands on it too. Plus, they may want to capitalize on the early buzz of the product by joining your affiliate program.

40. The “Broke And Depressed?” Strategy

The “spent (hundreds/thousands) on (your type of product) and haven’t (your product’s benefit) yet?…” strategy tells your prospects that they wasted their money on tons of products and have nothing to show for it. You can tell them not to be embarrassed because you did too, of course, until you found the product that you are currently selling.

41. The “Ahhhh” Strategy

The “you are about to have one of those “ahhhh” moments…” strategy tells your prospects that they are going to finally become clear about how they will gain their desired benefit. To do this you need to represent your product like one of the miracle-like ideas that none of your competition has thought of yet.

42. The “Business Meeting” Strategy

The “when I first told my business partner about my product idea (she/he) fell out of their chair…” strategy tells your prospects that your product is so good that your partner knew it would be a profitable investment. Most people know the most profitable products are the ones that deliver the best results.

43. The “Buy Vs Create” Strategy

The “you are getting a (no.) discount compared to what I paid to create this product…” strategy tells your prospects that you had to pay way more than they will have to pay for the same benefits. You could even show them the quotes or a copy of the invoices/receipts that you paid for the product to be developed.

44. The “Make Them Smile” Strategy

The “make your (a family member/friend) smile…” strategy tells your prospects that your product will give their loved ones a positive physical reaction. It could be making them jump for joy, laugh out loud, have a look of love, raise their arms from excitement, dancing in celebration, etc. Most people like to make their family and friends feel good.

45. The “Bad Review” Strategy

The “read my negative review of (product’s name)…” strategy tells your prospects that you didn’t enjoy certain aspects of the affiliate product. Using a negative review will gain their attention because people don’t see them a whole lot and it creates controversy. You should tell them the minor things that you didn’t like but still tell them the overall product is good quality (if true) then they may still end up ordering from your affiliate link.

46. The “One Word Translation” Strategy

The “this translates into one word: (a benefit word)…” strategy tells your prospects that you are simplizing your offer to one persuasive word. You could even include the definition of the word if it sounds persuasive. For example, if you were selling a Valentine’s Day box of chocolates you could say “This translates to one word: LOVE!”

47. The “Heard It Before?” Strategy

The “think you’ve heard it all before? Please STOP and think again…” strategy tells your prospects that your product is unlike anything they have even heard of before. They will at least take a little time to read your offer, even if it sounds familiar to another product in your niche. They will want to see what’s so different about your product.

48. The “Beta Version” Strategy

The “if you order the beta version now, you will get a (no.)% discount…” strategy tells your prospects they will get a copy of your product that might contain a few bugs but will be cheaper. You could always tell them they will get the final version of your product when it’s complete.

49. The “Sell One” Strategy

The “make a least one affiliate sale this month and you’ll get…” strategy tells your current or future affiliates that all they have to do is make one tiny sales and they will be rewarded. You could give them a bonus product, a discount, consulting, etc.

50. The “Unbelievable Story” Strategy

The “do you ever hear unbelievable stories of people (your product’s benefit)? Well, they are true…” strategy tells your prospects that those success stories aren’t just old wives’ tales. You could tell them they can read or listen to some of those stories on your web site from people that have bought your product.

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Secret Marketing Strategies: Volume #1

02/06/2008 by management.

The Table Of Contents

Secret Marketing Strategies - Volume #1:

The “Hidden Value” Strategy
The “Confident Sell Out” Strategy
The “Bombarded” Strategy
The “No Install” Strategy
The “Plug It” Strategy
The “Lock It In” Strategy
The “They All Did” Strategy
The “Personal Partner” Strategy
The “Lying Down” Strategy
The “By Yourself” Strategy
The “It’s Possible Now” Strategy
The “Left Behind” Strategy
The “Important” Strategy
The “First Things First” Strategy
The “Heard It All Before” Strategy
The “Does The Same Thing” Strategy
The “Write This Down” Strategy
The “Once In Awhile” Strategy
The “No Complaints” Strategy
The “Every Day” Strategy
The “They Don’t Know” Strategy
The “Upside Down” Strategy
The “Head Start” Strategy
The “Not Yet” Strategy
The “Leave And Lose” Strategy
The “Success In Common” Strategy
The “Not Much Room” Strategy
The “No Recording” Strategy
The “Enrollment Fee” Strategy
The “Let’s Talk” Strategy
The “Sell And Raise” Strategy
The “Membership Perks” Strategy
The “Already Own It?” Strategy
The “New And Cheap” Strategy
The “Are You Prepared?” Strategy
The “Thanks For Support” Strategy
The “Tell Me A Story” Strategy
The “Part 2″ Strategy
The “My Stats Say” Strategy
The “Keeping A Secret” Strategy
The “Heard This Before?” Strategy
The “Misprint” Strategy
The “Make It Longer” Strategy
The “Official Launch” Strategy
The “I’m Surprised!” Strategy
The “Call Me” Strategy
The “If You’re Like Me” Strategy
The “O.T.O. Buzz” Strategy
The “Won’t Believe It” Strategy
The “Years Into Minutes” Strategy

Secret Marketing Strategies - Volume #1

1. The “Hidden Value” Strategy

The “you get an extra $__ in bonuses…” strategy tells your prospects that the total value of your bonus products is a mystery. They will realize that in order to find out the actual value of your bonuses, they will have to purchase your product. You can tell them it will be revealed after they order.

2. The “Confident Sell Out” Strategy

The “this product will definitely sell out…” strategy tells your prospects that you are confident that your product won’t last long. Many people are influenced by confidence. You can show even more of your confidence by telling them the approximate timeframe when your product will sell out.

3. The “Bombarded” Strategy

The “it’s hard to decide sometimes with so many businesses pulling you in different directions…” strategy tells your prospects that you understand they are getting bombarded with advertisements every day. You just need to tell them you won’t rent, share or sell their name to any other business. It will show them that you are trying to help them cut down on their junk mail and spam.

4. The “No Install” Strategy

The “there’s no software to install…” strategy tells your prospects that your product won’t require any software to use it. Many people, even today, are software- or computer-phobic and don’t want to go through the hassle to gain their desired benefits with products that take complicated software to run.

5. The “Plug It” Strategy

The “it can be customized and you can plug it into…” strategy tells your prospect that they can adjust your product for their own specific needs and benefits. You are also saying that they can easily fit or blend your product into their targeted situation.

6. The “Lock It In” Strategy

The “lock in your one time price now and avoid any monthly fee…” strategy tells your prospects that if they purchase your product now, they will avoid paying an ongoing fee to use it in the future. If they are remotely interested in your product, they’ll likely buy it right away because most people hate reoccurring fees. You could even give them a date when you will switch over your product to a subscription product.

7. The “They All Did” Strategy

The “one person (your product’s benefit), another person (your product’s benefit), this person (your product’s benefit)…” strategy gives your prospects specific examples of people that have benefited from your product. You could present them as customer success stories or short little benefit bullets in your sales letter. You could even add their actual testimonials.

8. The “Personal Partner” Strategy

The “as a bonus, become one of my personal JV partners…” strategy tells your prospects that if they purchase your product, they can also promote your product. You could give your customers a higher commission rate than your free affiliates, just like you would your top personal JV partners. You could even tell them how many JV partners you have and the reputable names that are involved.

9. The “Lying Down” Strategy

The “when you’re lying in bed tonight and staring at the ceiling imagine…” strategy tells your prospects to imagine the benefits of your product. Most people won’t purchase the first time they see your ad so this helps persuade them to buy later when they’re not viewing your ad.

10. The “By Yourself” Strategy

The “why would you try to do it yourself when you can get (your product)…” strategy tells your prospects to question why they would try to gain their desired benefit by themselves. You just need to convince them how much harder it would be without your product’s help.

11. The “It’s Possible Now” Strategy

The “we live in a time where it’s possible to (your product’s benefit)…” strategy tells your prospects it’s the perfect time to gain their desired benefit because of the resources that are available to us in this day and age. Of course one of those resources would your product. You would relate your product to the type of new features it has; for example, new technology, new materials, new chemicals, etc.

12. The “Left Behind” Strategy

The “tons of people are jumping on the bandwagon, are you being left behind?…” strategy tells your prospects that they could be missing out on an opportunity to reach their goals with your product. You can remind them that they may have already heard about it on TV, in print publications, on the radio or on the Internet.

13. The “Important” Strategy

The “this might be the most important letter you’ll ever read…” strategy tells your prospects that if they don’t read your sales letter, it could negatively affect their life. Many people won’t want to leave your web site without least scanning over your letter. It might just be enough time to persuade them to buy.

14. The “First Things First” Strategy

The “the very first thing you must do before you (your product’s benefit)…” strategy tells your prospects the first step they should take before they try to improve their life. It could be purchasing your product or something they need to do after they own it. You could even tell them if they get the first part wrong it could cost them time, money, emotional distress, etc.

15. The “Heard It All Before” Strategy

The “we have all heard it before (a common saying)…” strategy tells your prospects a statement that will help support your product. You should use one that is widely known in the world or in your targeted niche. It can be powerful because it’s already branded in your prospect’s mind and they likely already believe it.

16. The “Does The Same Thing” Strategy

The “own the low cost, quality alternative that does about the same thing…” strategy tells your prospects that your product does the same thing as your competition’s expensive version. You can tell them that you know many of them couldn’t afford your competition’s version so now they won’t be left out in the cold and can enjoy the same benefits and more.

17. The “Write This Down” Strategy

The “take a few minutes and write down the things you want to change about (something related to your product niche)…” strategy tells your prospects to take a physical action other than just reading your ad. It will actually persuade them on paper to purchase your product. It’s like they are writing your sales letter for you.

18. The “Once In Awhile” Strategy

The “every once in a while something comes along that changes everything…” strategy tells your prospects that your product is going to change the way they are currently gaining their desired benefit. People will buy your product if it makes things easier, less expensive, faster, lighter, effortless, etc.

19. The “No Complaints” Strategy

The “never receive a single complaint again…” strategy tells your prospects that your product will prevent people from complaining about them, putting them down and/or talking behind their back. Most people care about what other people think of them and try to avoid verbal attacks, insults and being gossiped about.

20. The “Every Day” Strategy

The “you likely hear about this every day…” strategy tells your prospects some information they see or hear every day that supports your product. It could be something that’s currently a hot topic in the world or in your niche. You could give them facts to show that it’s true and remind them they will be missing out if they don’t own your product.

21. The “They Don’t Know” Strategy

The “most of the experts don’t even know about it yet…” strategy tells your prospects that they will even have an advantage over the experts if they purchase your product. Newbies that have strong professional competition need all the help they can get.

22. The “Upside Down” Strategy

The “warning: the (your niche) industry is about to be turned upside down…” strategy tells your prospects that everything they knew about gaining their desired benefit is going to change. People will want to purchase your product if it is better than what they are currently doing to reach their goals.

23. The “Head Start” Strategy

The “if you want to get a head start, don’t show this link to anyone…” strategy tells your prospects that they are one of the first people to have a chance to purchase your product. They will like the secrecy of the link and the privilege of gaining their desired benefits before everyone else.

24. The “Not Yet” Strategy

The “please continue reading, I don’t want to tell you just yet…” strategy tells your prospects that they will learn something important or interesting later on in your sales letter. You could give them a hint about it early on then persuade them to read the rest of your ad. The longer they are reading, the better the chance they will buy.

25. The “Leave And Lose” Strategy

The “act now, once you leave this page, you will never see this offer ever again…” strategy tells your prospects that today will be their only chance to order your product. Not tomorrow, not next week, not next month, etc. Most people will think it’s a marketing ploy so just remind them that it’s not. It shows them that you know what they are thinking.

26. The “Success In Common” Strategy

The “people who succeed have one critical thing in common…” strategy tells your prospects they need one crucial thing in order to gain their desired benefit. Of course, you need to persuade them that it is your product. You could tell them that some people have the right attitude but not always the right tools to improve their life.

27. The “Not Much Room” Strategy

The “I only have room on the call for (no.) people and I already gave away (no.) spots before I sent you this…” strategy tells your prospects that they need to register for your teleseminar right away. People will realize they weren’t the first to hear about it and those other people could have told others about it.

28. The “No Recording” Strategy

The “I’m thinking about not recording this free teleconference…” strategy tells your prospects that it’s possible that if they don’t get on the live free call, they may never hear it again. You could also tell them that you may turn it into a paid product later on. People that are interested may want to save some money down the road.

29. The “Enrollment Fee” Strategy

The “we’re completely waiving your enrollment fee and even giving you ($) in bonuses…” strategy tells your prospects that you normally charge people an enrollment fee for your product or membership site. They will feel privileged they don’t have to pay the fee like others have in the past. The extra bonuses will just be icing on the cake.

30. The “Let’s Talk” Strategy

The “I want to talk to you…” strategy tells your prospects that it’s possible your e-mail may be personal because you actually talk with them. People are more persuaded to open an e-mail they think could be personal. You could invite them to be on a teleconference call to tell them about a product you have in the works.

31. The “Sell And Raise” Strategy

The “make at least (no.) affiliate sales and I’ll add another $(no.) commission to each sale…” strategy tells your prospects that they can make a higher commission rate if they reach your sales goal. It will really motivate them to promote your affiliate program and give them something to strive for.

32. The “Membership Perks” Strategy

The “you can get a free month on my membership web site if you purchase through my affiliate link…” strategy tells your prospects and current paid members they can save some money if they purchase a targeted affiliate product through your link. If they were going to buy it anyway, it would be a waste for them not to buy through your link.

33. The “Already Own It?” Strategy

The “if you already own our product and haven’t used it to (your product’s benefit), then I know what’s stopping you…” strategy tells your prospects and/or current customers that they just need motivation and guidance. You could offer them free or paid consulting so they gain their desired benefit and purchase future products from you.

34. The “New And Cheap” Strategy

The “brand new and only $(no.)…” strategy tells your prospects that you are selling a new product for a very, very, cheap price. You can tell them that everyone else is selling it for way higher and even tell them the specific prices. You will be showing them that you want to save them money.

35. The “Are You Prepared?” Strategy

The “are you prepared for what’s coming on (date)…” strategy tells your prospects that you will be releasing a new product on that date. A pre-launch notice gets your prospects buttered up to purchase your new product. You don’t want to give them too many details so that you leave something for the imagination.

36. The “Thanks For Support” Strategy

The “thanks for your support and agreement…” strategy tells your prospects that tons of your customers stand up for how you do business. Sometimes as marketers, you get flamed by your customers, prospects or competition about how you do business and most of the time it’s a misunderstanding. You can tell your list about these situations and explain your point and most of the time, if it’s valid, they will e-mail you to show their support for you.

37. The “Tell Me A Story” Strategy

The “can I have your success story?…” strategy tells your prospects and/or current customers that you need testimonials or letters about the success they had with your product or advice you gave them. You can even tell them they can have their link underneath it to get free publicity. You could post the success stories on your web site or compile it into a free e-book.

38. The “Part 2″ Strategy

The “here is Part 2 of…” strategy tells your prospects they’ve either already read Part 1 of your message or missed Part 1 and need to see what it’s all about. This helps people that don’t read your messages every time to get interested because it will be a mystery to them. You could have a copy of your Part 1 message underneath Part 2 for people that want to see what they missed.

39. The “My Stats Say” Strategy

The “according to my stats, only (no.)% of the readers have seen this…” strategy tells your prospects it must be really good if you are telling them about it again and watching your ad stats that closely. You can tell them you don’t want them to miss it because it can really improve their life. It sounds like you really want to help them.

40. The “Keeping A Secret” Strategy

The “I’ve been keeping something to myself for a long time…” strategy tells your prospects that you have been keeping a secret to yourself. You could tell them it’s about an exciting product you’re getting ready to release and you can’t keep it to yourself any more. People will want to see what would be worth so much that you couldn’t tell them before about it.

41. The “Heard This Before?” Strategy

The “you haven’t heard this before and will likely never hear it again…” strategy tells your prospects that if they don’t read your message now, they may never see it ever again. People like new information and hate to miss out on stuff that could improve their life.

42. The “Misprint” Strategy

The “that’s not a misprint…” strategy tells your prospects that your statement or product may sound unbelievable but it’s not a typo. Sometimes people think something is so unbelievable it must be a publishing mistake. Bringing this up will help remove those thoughts from their mind.

43. The “Make It Longer” Strategy

The “get more for your money and upgrade your membership length…” strategy tells your prospects that if they purchase a longer subscription to your membership site now it will be cheaper in the long run. For example, you could say your monthly fee is $10 and your yearly fee is $100, so they would save $20. You could even tell them if they decide to upgrade to a 1 year membership later on it will be $10 more which is $110. It will create a sense of urgency to upgrade to a yearly subscription now.

44. The “Official Launch” Strategy

The “(no.) hours/days/weeks till the official launch…” strategy tells your prospects to prepare to purchase your product when it launches. They will have time to clear their schedule, save money, promote it to their own prospects (if you have an affiliate program) and reminds them that you will e-mail them on a certain date and time.

45. The “I’m Surprised!” Strategy

The “I’m surprised but there are a few copies left…” strategy tells your prospects that you are shocked that your limited product sale didn’t sell out. You can even tell them that you’re only hours or days into the sale and you figured that by now it would be gone. People that thought they may have lost out on purchasing a copy will likely rush over and finally decide to buy.

46. The “Call Me” Strategy

The “can you call me tomorrow?…” strategy tells your prospects that your message could be personal and they will read or listen to it quicker. You could just be referring to your free teleconference you’ll be holding. You can just invite them and give them a persuasive reason to register for the call.

47. The “If You’re Like Me” Strategy

The “if you’re like me, I’m too lazy, busy and tired to (your product’s benefit)…” strategy tells your prospects that you feel the same way they do when it comes to improving their life. You can explain to them how your product will gain their desired benefit with little or no effort from them.

48. The “O.T.O. Buzz” Strategy

The “check out the testimonials of our O.T.O. (one time offer)…” strategy tells your prospects on your first web page they will see a O.T.O. (one time offer) on your second page. By showing them testimonials before they see your ad, they will want to see what all the fuss is about.

49. The “Won’t Believe It” Strategy

The “I didn’t believe it, and I know you won’t either…” strategy tells your prospects that you know they won’t believe your product’s claims because when you first saw the product’s ad, you didn’t either. This will eliminate them not believing your product claims because you already brought it up and they may want to prove you wrong.

50. The “Years Into Minutes” Strategy

The “what took us (no.) (months/years) to develop you can have in minutes…” strategy tells your prospects that it would take them months or years if they tried to gain their desired benefit by themselves. Most people want to save time and would opt for the ‘few minutes’ idea.

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Facebook Marketing: The Tools To Reach Out To More Clients

02/06/2008 by management.

First of all, Facebook is a social networking website that was primarily designed for use for Ivy League college students. However, because of the interactive tools that it can offer, it is now widely available for many people from different parts of the world. Whichever college or school you go to and wherever you are, you will now be able to join Facebook.

With Facebook, you will now be able to keep in touch with your friends as well as make new friends. However, the best thing about Facebook is probably its tools that you can use to market your business. Facebook is now one of the most popular websites today. With over 62 million active members from all over the world and still growing, you will see that this website is now somewhat of a large community.

You will see different people here from all walks of life.

With this figures, you will see that it will have the potential in providing you a way to market your products or services. It has tons of traffic and a lot of potential in providing your website with more targeted traffic.

You may ask why Facebook became one of the best places to market on the internet. Basically, Facebook is different from other social networking websites. Unlike other social networking websites, you will see that Facebook will be able to offer you different kinds of useful applications or tools that you can use to market your products or services. The applications on Facebook will let you market your products or services far more effectively than the available tools in most social networking websites.

By adding applications in your Facebook page, such as games, groups, and quizzes, you will be able to get people to view your Facebook page and help you market your products or services. The best thing about the application is that it is free.

Facebook is definitely a great place in the internet to market in. With the ability to drive targeted traffic to your website, you can be sure that you will be able to have lots of fun marketing your products. You have to consider the fact that Facebook is about networking. If a particular person in your friends list loved your products, they will most likely tell their friends in their Facebook friends list about the product and encourage them to purchase from you.

This is how Facebook marketing basically works. You’ll be surprised as to how many people will be quite interested in what you have to offer. You have to remember that targeted traffic is the key to internet marketing. If you are marketing your products or services in Facebook, you can be sure that you will be able to get a lot of targeted traffic in your business website.

So, the next time you plan on marketing on the internet, you might want to join Facebook. It’s free, it’s easy, and it’s a lot of fun. With Facebook, you will really have great time marketing and also profit from it at the same time.

With Facebook, internet marketing is easier and a lot cheaper than ever before. Remember these things and you will be able to see how much potential Facebook will be able to provide your business with.

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Facebook Marketing: Starting an Online Business

02/06/2008 by management.

The newest trend in the internet today is joining one of the many social networking websites. Here, you will be able to keep in touch with your old friends as well as your relatives and you will also be able to make new friends as well as meet new people. With social networking websites, you will see that it will make the world a smaller place.

One social networking website that is so popular among many people from all over the world is Facebook. In this website, you will be able to post your pictures, discuss your interests and hobbies as well as do other great things.

In the past, Facebook was restricted to Harvard College students. In time, it expanded to other schools and universities until it became available for everyone above the age of 13 from different parts of the world.

Presently, the Facebook website now has more than 62 million active users worldwide.

Now, if you have an online business, you will see that Facebook can significantly help you promote your website and your business. Facebook marketing is now one of the hottest trends among online entrepreneurs today. Just think about it, with over 62 million active users worldwide, you will definitely have a lot of potential clients to do business with.

Because of the amount of people joining Facebook, a lot of online business owners are now joining this social networking website in order to market their products or services. With Facebook, you will definitely be able to effectively market your website.

The great thing about Facebook today is that anyone will now be able to join it. Whether you are a college student or you are an entrepreneur looking for a niche market, Facebook is the place that you should go to.

In fact, Facebook is now very popular that it is now investing a lot of money for advertising in order to attract more people to join. With this kind of benefit, you will see the potential on what your business can have.

Facebook as well as other social networking websites are now just beginning to see its full potential.

Today, you will see that Facebook has now launched its Facebook Ads system that will allow you and other fellow business owners to formally advertise your products and services. You have to consider the fact that people are three to five times more likely buy a particular product if their friends recommend it. If you advertise in Facebook, you will be able to increase your sales.

Facebook is now very popular that it now contains ads for big corporations, such as Microsoft, Coca-Cola and other companies.

So, if you are thinking about marketing online for your business and you want to increase your company’s sales, then you may want to try out Facebook. Here, you will be able to increase the advertising potential for your company. Also, you will be able to reach out to more people as well as get a niche market for your products and services.

So, if you think that online advertising or marketing is not working for you, you might want to try out marketing on Facebook. Here, you will be able to see how effective marketing is by using this one of a kind social networking website and you will be able to increase your sales.

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How to Use Simple Written Articles to Drive Lots of Traffic to Your Website. Part 5

22/02/2008 by management.

In the previous issues of these series, we have look at how you can promote your products and services using articles. In the another edition of this course, you learned how to use MySpace to promote your articles and hence, your products. In this edition, we’ll be looking at how to harness the potentials of articles and drive targeted traffic to your websites through Ezine publishers.

One very important point you have to take note of is the fact that Ezine and newsletter publishers in all fields are consistently seeking for high quality articles loaded with thorough information that can benefit their subscribers. Has it ever occurred to you that one of the top ten challenges Ezine and newsletter publishers face is consistently getting high quality articles and content to send to their subscribers? They need this because they know that if they were to keep giving their subscribers junk, their emails are likely to get ignored if not outrightly blocked resulting in them losing money they could have made from their subscribers reading their emails and purchasing their products and those recommended by them. This potentially means loss in sales and dwindling income from the list.

This is the reason they outsource the jobs of article writing and content production to freelance writers who do it for them at a token price. Now imagine how much costs you would be saving these publishers if you were to consistently offer them quality content –your articles- for free. The only catch being that your bylines remain and not be tampered with. This could be used not only for the subscribers but also for the blog readers.

If you want to explore this avenue, it is better that your content/articles be good enough for them –ezine and newsletter publishers- to want to collect and accept them. By now you would have noticed that there is a lot of emphasis on high quality content. Yes it determines your success rate in marketing your products, services, promoting your website and affiliate products using articles. This method works very well because the subscribers see your byline and click through to the page you want them to; hence increasing your sales. You are bound to make a lot more sales using this method because the subscribers trust the publisher who sends them the email.

So, how do you find these publishers who need your articles?

1. Visit online forums, discussion groups and message boards. Participate and look out for potential publishers who will like your articles. This can be easily done by typing “Forex trading forums” in the search bar if you are writing articles on Forex Trading etc. It is important that you also contribute to the boards to make you get recognized as a qualified individual. There is problem with well-meaning people who join message boards and start posting offers. After collecting a list of the publishers, send a sample article to them with a promise of more for free if they would only let you include your byline. Most times, the publishers jump at this offer because it helps them cut costs.
2. In your favorite search engine’s search bar, type in the keyword “‘niche’ Ezine publishers”. If for instance you have articles on real estate, type in the keyword “real state Ezine publishers”, “real estate newsletter publishers” etc. Then get a list of all of them and subscribe using an email account set up for receiving their newsletters. The reason you want to do this is to give you a feel of the quality of their ezines so you can meet up or even surpass the standard. Then, fire off your emails introducing yourself and asking them to take a look at your articles to see if they are “fit for consumption” by your subscribers. If they like it, they’ll often get back to you for a steady supply of articles.

There you have it. You cannot continue to complain that you are not getting traffic anymore. You have enough information to help you generate lots of traffic. Use these techniques and reap the benefits. In the next issue, you’ll learn how to use Content Syndication Websites and News Feeds to promote your articles.

Remember today’s lesson: Send your articles to ezine and newsletter publishers who will send it to their respective lists.

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How to Use Simple Written Articles to Drive Lots of Traffic to Your Website. Part 4

22/02/2008 by management.

In the previous issue of this series, we looked at how you could use article directories to generate traffic for any product or services you are selling. In this issue, we’ll be looking at how we can move it a little further. You’ll be learning how to use your articles to even generate a bigger readership audience and make more money in the process.

Asides using the article directories, there are various means you can promote your articles with. Some of them are: Use of social network sites popularly known as Web2.0 portals, Submitting your articles to Ezine publishers who need quality content related to the topic you are writing on, News Sites and News feeds, tagging, allowing other people to publish your articles, increasing the Keyword Density of the article etc. Using these techniques is not rocket science. If you know how to check your email and type a few letters and emails, then you can use the techniques to gather as many visitors as you want.

Let’s start with using social networking websites. These are communities online that cater to providing an avenue through which people can get to meet each other for the first time, or where old time friends can catch up with each other. It’s like a get together joint for people across the globe. Examples of these include MySpace, Orkut, hi5, etc. Some of these websites have as much as a billion hits daily. At least hi5 has that much traffic on a daily basis and MySpace has about the same. Imagine the potentials inherent here. A billion hits! What if you could divert some of that traffic to you so other people can visit your website, blog etc.? The potential is limitless. How do you divert the traffic to your website or blog or get people to read your article?

1. Register with any of these websites that you choose. I am more familiar with MySpace.com although the dynamics of the other websites are not too different. So, we’ll use that as our working example.
2. Then create your profile page. The key to this is making your profile attractive and funny except if you intend to join the very serious-minded folks or “no-jokes” groups. Make your profile page appear interesting. Let people see that you are a fun guy to be with etc.
3. Set up your blog. This is highly important as you’ll be needing it on a daily basis. MySpace provides you with facilities so you can create your blog and start posting. Note that your blog address is different from your MySpace page. Your MySpace page is where you tell all about yourself. In short it is where the world first gets o meet you. Their first impression of you will definitely result in their either wanting to know you better or not. You can insert your blog link here as they’ll want to see what you have to offer if they are interested in knowing more about you.
4. Then start adding your articles, videos, and audios to your blog. This is what your invitees will see when they visit your blog and may either keep them coming back or keep them away. There is no limit to the amount of articles you can add. So as long as you are producing those, post them on your MySpace blog.
5. After setting up your blog and your page, you are good to go. Browse through the groups you like and start sending invites. Sending invites simply means adding people as your friends. This is your first step of introduction. When you send them the Request to add as a friend, they get it in their inbox. More often than not, they will want to check out who wants to add them; that’s the reason the initial preparation of the home page and blog page is highly important. Be careful about adding too many friends. MySpace has placed the limit of friends you can add to 400 a day. Anything above marks you out as a spammer. But as a starter, add 250 a day. It’s safe. As you get used to the modalities involved with using MySpace, you can increase the number of invites you send out.
6. Then start posting bulletins to your friends who have accepted you. Bulletins are a form of message. After the bulletin, include the link to your article at the bottom. Then, send and in no time, they’ll get your message. If you have just 12,000 people on your friends list, they are bound to read it if it is interesting.

That’s it. No rocket science at all. If you spend one hour a day working on this, you’ll get appreciable results in no time and lots of people will get to see your articles and probably tell their friends about it which will result in increased website traffic.

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How to Use Simple Written Articles to Drive Lots of Traffic to Your Website. Part 3

22/02/2008 by management.

In Part 2 of this series, we looked at how you could coin powerful headlines that is bound to cause a click through frenzy. Now, we’ll be looking at how you can build the body of the article to pique the reader’s interest so much that he’ll want more and then create a byline that will cause your audience to be very eager to see what else you have to say and offer.

Creating the body of an article is not as hard as it seems. It is simply outlining your thoughts in an orderly manner so that one point flows into another resulting a well written article. To be honest, there are quite a number of well written articles and billions of pages of poorly written, dry, boring articles. The important thing you want to cause is that readers get a lot more information. This is why we say we all live in the information age. Only those with access to the highest quality information will stay at the top and garner more readership support. Be sure that your content is something that your readers desire and then give it to them. This is one of the single most important ways to build a readership base and ultimately, make money while doing it.

Creating an outline only takes a few minutes. For example, let’s say I want to write an article on building a website. A sample outline would go like this:

1. Title
2. The importance of a website (Introduction)
3. Learning HTML
4. Setting out the contents of the site
5. Acquiring the tools or software necessary for building the website and do a comparison of their ease of use, dynamic functions etc.
6. How to Start building the website
7. Uploading the website using either the FTP provided by my Host or another FTP software etc.

You get the idea. Let one thought flow into the other. It helps make your readers understand the article better and gain a lot more from it. If you have valuable resources at your disposal, include the links in the article. This way, your readers get more value. Often a well-written article will create a hunger for more articles by the writer. Most article directories will include your expert author’s link at the bottom of your article after your Byline so it would be easy to access your other articles.

After you have gotten them to read your article, you want them to either visit your website or buy a product you are selling as an affiliate or as a merchant. This is where your byline becomes important. How well you write your byline will determine how many people will click through. Often, your articles should build their expectations so much that they would just want to click through. Still notwithstanding, it is good idea to craft your byline well. To craft your byline to get maximum results, look at bylines in any articles you might have seen previously. Start noticing the really good ones –those which caused you to automatically click- and copy their pattern of writing. I do not mean copy word-for-word. Take after them. Try to craft Bylines like they did. With practice, you’ll find you are able to create compelling bylines that your readers will only be too glad to click through to see what else you have to offer.

Remember today’s lesson: Create an orderly outline and learn how to write compelling bylines.

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